Overview
The TuGo kiosk is a concept that allows travellers to purchase travel insurance on-site at various locations including the airport and insurance providers partnered with TuGo. It was designed as part of a tech demo to showcase possible concepts to be implemented by the company at a later phase.
As the lead designer on the project, I worked closely with the development team and platforms manager on the design and execution of the project.
The Challenge
The challenge was to design an experience that would be intuitive yet engaging for the traveller so they would consider using a kiosk to purchase travel insurance. Travellers that would be more likely to use a kiosk include last-minute buyers that happen to see a kiosk at the airport. The younger demographic would also be more inclined to use a kiosk given their frequent use of technology. The experience would need to cater to all these needs.
